I absolutely love it when the minds at ingenious advertising firms execute clever, creative installations. What makes it even better though, is when a large, global corporation embraces this creativity to push their brand, without marketing a specific product. The brand identity behind the concept is still there, but at least the company is not relegating to the "buybuybuy because we want to sellsellsell" paradigm that so many others endorse.
Now if i could just find that "Billie Jean" sidewalk...
Friday, October 23, 2009
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